Porn or not porn: the precariousness of content classified "adult" in the era of platforms – Pop culture

Porn or not porn: the precariousness of content classified "adult" in the era of platforms - Pop culture

Difficult to monetize and suffer the vagaries of the web, the content around porn and sexology are they most exposed to the whims of the platforms?
        Writing porn, especially in mainstream media, should no longer be a sign of daring.
Half a century has passed since the rise of pornographic video. So many years during which the press has made many efforts to seize this world. Trends have often been contradictory. From the specialized press – especially boosted by the sale of prank discs – to the very intellectual marginal fanzines, the journalistic verb has tried everything to capture the stupidity. However, at the time of a digitized press – whose dependence on the web giants is debated – but also brand safety, remuneration and the existence of these formats that combine suggestiveness and journalism appear precarious.
"Aggressive spam"
As if to point out this fragility, The Perfect Tag has recently been blacklisted by the Google search engine for a week, according to Stephen, its editor. The latter told Numerama that the American company criticized the media of the "culture porn" an error of "aggressive spam". But it appears, while the penalty was recently levied against the site and it was a mistake on the part of Google.
The company says it considers aggressive spam when it thinks it can detect the use of "such practices as automatic generation of meaningless content, cloaking techniques, misappropriation of content from other Web sites. and / or repeated or harmful practices that violate Google's quality guidelines. "

Such an error may apply to any site, and it is difficult to reconcile the content of the media – a magazine on pornography – to the penalty unfairly applied. However, the test inspired The Perfect Tag to rethink its reliance on search engines after Stephen had "passed the worst week of [sa] life".
While the sanction of Google leaves the team routed – "We can live without Google but it is condemning to die slowly," they note then – such a test calls into question their dependence on the giants of the net. "In this hell, we had time to think about our dependence on the services of Internet giants (Google, Facebook …) and probably consider a new formula for The Perfect Tag. We also took the opportunity to solve small mistakes we made. "
"The pubs refuse the adult"
While this error does not appear to be specific to pornography, the editor agrees that this situation is reminiscent of the fate to which the porn media are submitted on the Internet. In terms of compensation alone, it is much more difficult to monetize such content than one can imagine.
To preserve their user experience, it is out of the question for these blogs and media to accept porn advertisers "too hardcore". And conversely, conventional advertisers will tend to avoid content that has "the ass between two chairs" as summarized by the editor. He recalls: "mainstream pub authorities refuse adults and media agencies even more". Even on Numerama, tags linked to articles on pornography or sex disable ads – at the request of the boards and, indeed, their customers.
To monetize the activity of the Perfect Tag, pay for its operation and its collaborators, the site uses affiliation and fixed campaigns, managed internally. This Tuesday, it is Wyylde, a "libertine social network" which is thus put forward in an advertising insert.

But at each platform its rules: Facebook for example, can go to deprive a media of the use of its Instant Article format for content deemed adult. Known for its modesty, the platform has often been harsh with content it considers offensive according to criteria seen from the United States and compared with national law. But the social network is not the only one to put adult content under the carpet for economic reasons: YouTube is often targeted on this specific subject.
Videographers focused on sexology, or even less elaborate adult content, have, for the most part, seen their content "demonetized". Ensuring more than ever the tone of the content they monetize, the platform of Google avoids caution subjects below the belt. At the risk of atrophying the offer on the subject?
In any case, it is difficult to imagine making investments profitable when one embarks on such a subject.
    

    
    
        

    
    

    

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