The issue of sexism in advertising is not new, and some recent campaigns sometimes lack understanding of the issue.
Thus, the CSA, the Union of Advertisers (UDA), the Association of Communication Consulting Agencies (AACC), the Regulatory Authority of Advertising (ARPP) and the sector "Communication" will sign this Tuesday 6 March a charter "against gender stereotypes, sexist and sexual."
This initiative follows the mission entrusted to the CSA at the end of January 2017 on "respect for the dignity of all people and the image of the women who appear in these commercials" which gave him a study on the image of women in television advertising.
The meetings organized for the occasion "made it possible to identify the commitments needed to move the advertising codes," says the CSA. This new charter "is the first result".
The detail of its contents will be diffused on the site of the CSA, with 11h.