64% of all devices sold are still used!

64% of all devices sold are still used!

64% of devices sold by Apple are still used by an analyst who reveals a particularly interesting statistic. Indeed, if we believe the figures, the Cupertino company is an example to follow in terms of customer satisfaction while it is in turmoil over the iPhone case slowed down. Apple is not necessarily the bad student that we think about planned obsolescence. An analyst based on the financial results of the firm to the apple to deduce the number of devices sold that are still used by consumers. Horace Dediu of Asymco has taken note of some information disclosed by Tim Cook when he revealed the financial balance sheet of Apple for the fourth quarter of 2017. The results of this analysis show that apple products are very satisfying towards the clients.
Apple: According to an analyst 2 devices sold out of 3 are still used by its customers
The analyst assumes that more than 2 billion devices have been sold (except accessories and Apple TV), while Tim Cook has announced that currently 1.3 billion devices are still active. This means that 64% of products sold are still used by apple customers. That's not all since the analyst estimates that by 2022 1.8 billion devices will still be active. This is particularly impressive especially that Apple is pointed at for its iPhone idling. Finally the company is not as bad a pupil in terms of obsolescence if we refer to these figures.
Horace Dediu adds "high satisfaction leads to repeat purchases and references, the growth of the company; while low satisfaction leads to the end of relationships and repulsion of potential new customers. " Apple represents more than 50% of the mobile industry in terms of turnover and strengthens its grip over time in this highly competitive market by being carried especially by the iPhone X.

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