What is Vero, the unknown social network that everyone is talking about?

What is Vero, the unknown social network that everyone is talking about?

Vero is a social network that has been around for more than three years, but everyone has been talking about it for a very short time. He managed to win by forging partnerships with influencers, particularly in the United States. This big publicity stunt put the application in the spotlight. But is it really worth signing up? Answer in this article. Vero is the social network that is talking a lot in late February 2018. However, the service is not new and was launched in 2015 already. Since then, it has evolved very little. So, why this craze now? Does Vero have the potential to dethrone Facebook or Instagram? We explain in this article what Vero really is and whether to register.
Vero, what is it?
 Vero is a social network that was launched in 2015 and arrived in France without making any noise in 2016. It is positioned as an alternative to traditional services like Facebook or Instagram by focusing on two points: respect for the privacy of its users and the lack of advertisements. It exploits the weaknesses of its competitors to stand out and attract the crowds. So far, it had not worked very well and he had remained in some anonymity. We will see later how he managed to emerge from the shadows.
Side interface and features, we can not find anything very revolutionary on Vero. This is a scrollable thread on which you can read the publications of his contacts. Multimedia is in the spotlight: photos and videos are the content that feeds the social network. A system of like and comments is integrated. Like Twitter in its time, the news feed is presented chronologically. This is also one of the arguments of Vero, which ensures that it will not use an algorithm to Facebook to sort the contents.
In Vero's program also, the presence of an option of recommendations to advise a film, a song, a series to contacts. You can also choose to display only certain types of content to get your hands on the proposed content and focus on what interests us, or go through the hashtags to access publications related to a particular theme.
Why are we talking about Vero now?
 
Vero went from shadow to light in a very short time. The social network has forged partnerships with influencers, especially Americans, to gain notoriety and make themselves known to their audience. The service is presented as an anti-Facebook, an argument that manages to convince young people, who are deserting Mark Zuckerberg's social network and looking for a more ethical platform.
Another explanation for his sudden increase in popularity, a communication campaign perfectly mastered. In theory, Vero is a paid social network. But to get started, it allows the first million registered to enjoy free. Recently, the million mark was getting closer, and Vero did not hesitate to let him know, attracting the curious who did not want to be among the lucky ones. Finally, the threshold of one million has been crossed and Vero has extended its offer "Free for life" to new subscribers beyond one million. A strategy that worked perfectly.
Vero: do you have to register?
 For now, we must say what it is: Vero is largely perfectible. Its application is a victim of bugs or repeated crashes that ruin the user experience. Finally, apart from the influencers, few are those who are convinced by the social network. Evidenced by the ratings and comments on the Play Store, overall negative. The app gets an average of 2.5 / 5. Other information to consider, it seems that many users are struggling to unsubscribe: Vero does not seem to enjoy seeing its users leave.
Vero puts on its ethical side to convince users who can not stand Instagram and Facebook. But a case could well make him lose his image of "clean" platform. Its co-founder and CEO Ayman Hariri, a Lebanese billionaire, is accused of dismissing thousands of migrant workers from his construction company Saudi Oger without having paid them. He owes about 15 million euros in salary arrears to his former employees.

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