the firm would have finally decided to carve market share to Android competition

the firm would have finally decided to carve market share to Android competition

Is Google finally decided to attack Android competition with its pixels? In an interview with the German newspaper Heise, the Google head of the hardware department, Rick Osterloh, head of Pixels and Google Home, explains, in short, that "the party is over" … To succeed in consumer electronics, Rick Osterloh explains that Google intends to pursue acquisitions instead of relying on a model of partnerships with the competition, and relies on group synergy. He announces that the firm will no longer remain "behind" innovation. In any case in the high end. And if in the not-so-distant future Pixels were as available and sold as the Samsung Galaxy? The product manager at Google's Rick Osterloh seems in any case determined to be more aggressive towards the competition. He reviews Google's recent strategy of acquiring skills, such as the "buyout" of 2,000 HTC employees to work on Pixel 2, and innovative start-ups like Nest in the connected objects and home appliances segment.
Android: and if Google was punching the table to favor its pixels?
"Our priority is to succeed in consumer electronics," says Rick Osterloh in an interview with the German newspaper Heise on the sidelines of the MWC 2018 in Barcelona. Google will no longer take into account the complaints of other manufacturers of Android smartphones for the development of its operating system – Pixel priority: "our job is to bring innovation to users, and we will not stay not in withdrawal ".
Google's ambitions are currently being realized in a niche market – the firm does not sell its smartphones anywhere in the world, starting with its Pixel 2 in France. But it's a high-end market. And we know, when you look at Apple how lucrative this market is: Apple is clearly not the first smartphone manufacturer in the world but it absorbs 51% of the turnover of the industry. So far Google's strategy has been through partnerships with other brands, including for its own products. Pixel 2 is a sustainable inflection to this strategy, which requires a re-internalization of skills, and a more efficient operation. synergistic departments: "I can always work in cooperation with other departments of Google, without restriction," says Osterloh who adds working closely with research and development, the team of Android, specialists in GPS navigation, virtual and augmented reality in the product development department.
A real change of culture compared to the acquisition of Motorola in 2011. At the time the smartphone manufacturer was largely a separate entity from the rest of the group. Google eventually separated two years later.

Leave a Reply

Your email address will not be published. Required fields are marked *