New initiative launched in the framework of the famous Journalism Project: an accelerator to "encourage subscriptions" to local newspapers. A three-month pilot is being set up in the United States, funded to the tune of three million dollars.
10 to 15 titles will benefit from this program. For the moment it concerns The Atlanta Journal-Constitution, The Boston Globe, The Chicago Tribune, The Dallas Morning News, The Denver Post, The Miami Herald, The Minneapolis Star Tribune, The Omaha World-Herald, The Philadelphia Inquirer, The Seattle Times, The San Francisco Chronicle, The Tennessean and Newsday.
Specifically, this program should help the media to learn how to improve their conversion rate on Facebook but also off the platform, promises Campbell Brown, in charge of partnerships with publishers.
Training days are organized with specialized coaches. They need to help newspaper teams rethink their subscription scheme. A sector increasingly eyed by US giants who want to position themselves as a media partner, and gradually become intermediaries.
For example, Google has financed, through its DNI fund, devices related to the monetization, including via a paywall, of several French media.