the smartphone division is getting worse and worse

the smartphone division is getting worse and worse

Samsung has achieved an excellent fourth quarter of 2017, but its mobile division is getting worse and worse. The South Korean giant faces fierce competition from Chinese automakers, while dealing with the saturation of the market and consumers less and less eager to renew their equipment. The future seems less and less radiant for the Asian company. In the fourth quarter of 2017, Samsung earned $ 14.13 billion in profit. A historic performance for the South Korean conglomerate. Unfortunately, this record result is not attributable to the mobile division of the company. On the contrary. For several consecutive quarters now, this division faces several obstacles. Among these pitfalls, there is notably the Chinese competition increasingly fierce. At the end of January 2018, Xiaomi notably stole Samsung's leading position in the Indian smartphone market.
In this context, the fourth quarter was very difficult for Samsung as a smartphone builder. In the fourth quarter 2017, Samsung recorded $ 23.8 billion in revenue, including $ 2.2 billion in earnings. Revenues remained unchanged from the fourth quarter of 2016, but earnings were down slightly. In the last quarter of 2016, the builder recorded $ 2.34 billion in profit.
Samsung records a profit down from the end of 2016
According to Samsung, this drop is related to an increase in marketing expenses during the holiday season. The company points out, however, that its flagship sales like the Galaxy Note 8 have increased compared to the third quarter of 2017. However, the manufacturer does not reveal its precise sales figures. It is therefore difficult to see how high-end smartphone sales have increased. Anyway, South Korea remains optimistic and predicts a better performance for 2018 with an increase in the number of consumers wanting to change. of smartphones. Samsung also plans to optimize its input and mid-range lines to boost the growth of its mobile division. For the first quarter of 2018, the firm relies on the success of the new Galaxy A8 and A8 +. In the second quarter, she is counting on the success of the Galaxy S9. Nevertheless, Samsung's leading position in the smartphone market seems more than ever jeopardized.

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