the dating app condemned for age discrimination!

the dating app condemned for age discrimination!

Tinder has just been sentenced for age discrimination! For years, the Dating App has been offering Tinder Plus subscriptions at different prices depending on the age of its users. For the California Court of Appeal, this commercial practice violates several laws. As reported by our American colleagues at TechCrunch, it all started when Allan Candelore, a Tinder user lambda, decided to continue the dating app. Over 30, the man does not find it normal to have to pay his Tinder Plus subscription more expensive than a younger user. In the USA, a Tinder Plus subscription costs $ 9.99 per month if you are under 30, and up to $ 19.99 if you are older. In France, the rates are similar.
Tinder convicted of age discrimination: how does the dating app justify his rates?
For Tinder, younger users do not have the same financial means as older users. According to Rosette Pambakian, Vice President of Tinder, "we defined Tinder Plus's rates based on a combination of several factors determined during the testing phase." Same story from Sean Rad, co-founder of Tinder Plus. dating application, "our goal is to provide promotions for the youngest users". Similarly, the price of the Tinder Plus subscription varies depending on the country in which you live. "If I live in an emerging country, I can not afford to pay as much as someone who lives in the United States," said Sean Rad in 2015, when Tinder Plus was launched.
In any event, the California Court of Appeal does not endorse the evolving business practices of the application. "No matter what Tinder's market research has shown, some people may not fit in the boxes," the judge said. "Some older consumers will have a smaller budget than younger ones, and vice versa." For the moment, Tinder has not yet commented on the outcome of this case. What do you think of Tinder's practices? Do you have an account on the dating app?

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