Slash and JO: to seduce young people, France TV put on US platforms, including Snapchat


We are still waiting for SVOD from France Télévisions, expected for spring. In the meantime, the group announces the implementation of several initiatives that target young people, in partnership with US platforms.
This is particularly the case for Slash, a content offering to be launched next week. It will target 18-35 years and should begin with seven or eight productions, tells us the Echoes. "The idea is to offer a general public service offer, but with different forms of narration, in resonance with their daily concerns," said the director of youth activities of France TV to our colleagues.
The distribution will be provided through Facebook, Snapchat, Twitter or YouTube, all to be "co-built" taking into account the feedback of users. It is not yet known if France.tv (formerly Pluzz) will also be used. We should find there series as well as magazines or documentaries. No other details have been given for the moment, especially on the economic model.
At the same time, France Televisions announces a partnership with Snap Inc. on the broadcasting of the winter Olympics of PyeongChang. Thus, a "corner events" will be set up within the Discover section of Snapchat, which would "attract a new audience and experiment with new narrative formats, the different and complementary tone of the antenna and other digital media "tells us the release.
It is also stated that "this agreement is part of a global partnership between France Télévisions, Snapchat, also involving FTV Publicité who wanted to extend its convergence strategy TV, digital and social networks by signing a commercial agreement with Snapchat ". A format of ten seconds of video in automatic reading will thus be proposed to the advertisers. It will be displayed in Stories and Discover.

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