Oneplus announces record results for 2017!

Oneplus announces record results for 2017!

OnePlus unveiled its results for the year 2017. The brand's slogan, "Never Settle", makes more sense than ever. With more than one million users of its smartphones in the world, the challenger displays record numbers in a sector where it is difficult to find a place. Is this success deserved? $ 1.4 billion in revenue. This is undoubtedly the most impressive figure announced by Pete Lau, CEO of OnePlus, when announcing the results of the firm for 2017. This figure represents a growth of 55% compared to 2016. Results insolent on a market dominated by Apple and Samsung where competitors struggle to make a place for themselves. Only 4 years old, OnePlus is not comparable to these tenors in terms of numbers. Logic.
However, the brand can boast of having 1,325,057 users of its smartphones around the world, of which 111,000 are participating in the Open Beta program. It's results, OnePlus obviously owes its products unbeatable value for money. The OnePlus 5 has been the best-selling smartphone in the company's history. Sign that growth continues, the OnePlus 5T broke this record six months later.
This success, OnePlus does not only need to its products. His community is also for many. The brand has 11 million fans on social networks with posts seen more than 2.3 billion times in 2017. The official forum has recorded a growth of 219% in number of users. To keep up with this pace, the builder needs talent. At the end of 2017, OnePlus had 776 employees in 18 countries. A large part of the teams is dedicated to customer service, which has solved more than 10.5 million requests. OnePlus now wants to seduce the general public
This paying strategy must take a new course. OnePlus has managed to seduce savvy users with smartphones at an unbeatable value for money. Its marketing strategy has also begun to reach the general public, but OnePlus still has some way to go. The brand is aware of this and knows that it must build partnerships with operators to reach a wider audience.
In Finland, then in England, the manufacturer has already implemented this strategy. In France, the market is particular, with the cheapest mobile packages in Europe. Today 50% of smartphones are purchased without a flat rate, 50% at the operator. In France, referring to an operator would give more visibility to OnePlus and reach less Internet-savvy consumers and new technologies.

Leave a Reply

Your email address will not be published. Required fields are marked *