Sales not up to expectations
29/01/18 at 16h10
According to the Nikkei newspaper, Apple has warned its suppliers that it will halve its iPhone X production volume for the first quarter. Lower sales than expected would be the cause.
Apple iPhone X
See more offers
See less offers
After the announcement of the iPhone X in September 2017, analysts expected record sales figures. These same analysts seem to have strongly disenchanted, rather quickly. As of December, sales estimates increased from 45 to 25 million for the first three months of 2018. It seems that this last prediction is finally verified, according to sources not cited by the Japanese daily Nikkei. Apple has contacted its suppliers to warn them of the slowdown in the production rate of iPhone X. The goal now is to take out 20 million iPhone X factories during the first quarter of 2018. A decrease of in the last quarter of 2017. Figures from key markets such as the United States and China show that demand for iPhone X has been less than expected.
In addition, Nikkei said the production rates of other iPhone (7/7 Plus and 8/8 Plus) remain unchanged. Apple plans to produce 30 million of these over these 3 months. With this new information, Apple may experience a new stock market stall. The disappointing numbers for Apple's investors would be more than pleasing to most competitors.