Gartner is brewing the expected trends in the electronics markets for the next two years. The outlook is quite good as 2018 and 2019 should be marked by growth in volume sales.
Gartner has just released its forecast for electronics sales for the coming years in the categories Computers, Tablets and Phones. In 2017, it has sold 2.278 billion units, and according to Gartner, it will sell 2,326 billion in 2018 and 2,347 billion in 2018. Figures that anticipate a slow growth in volume at the global level for this genre terminals, but which – if they are true – will mark the return of the market to a level of sales higher than that of 2016 (2,332 billion).
Two categories of products promise to stand out: smartphones, especially in the high-end segment with more and more expensive terminals; and laptops, especially in the ultrabook segment, with ever-thinner, lighter, more autonomous machines that continue to grow in market share.
Value, rather than price
"Consumers have a tremendous choice of technologies within their reach, which poses two challenges for manufacturers, the first of which is to fight to capture a share of the households' maximum expenditure in their fields. stand out in their respective markets by offering competitive and relevant products, to offer the right audience the right device at the right price, "comments Ranjit Atwal, one of Gartner's research directors, who signed the forecasts. "We are going to see more and more consumers looking at the value of products, not just at their prices, which means they are willing to look at more expensive products if they offer more," he says. On the PC market, according to Gartner, only ultrabooks will grow in 2018. Overall, this market should record a decline in sales of 5.4% this year, not helped it is true by the course certain components, especially that of the RAM. "DRAM prices have doubled since June 2016, and PC makers have begun to raise prices for their machines in the second half of 2017. This trend is expected to continue in 2018, and even until that the evolution of the price of the DRAM becomes again favorable ", notes Ranjit Atwal.In the opposite, the sales of mobile phones should progress of 2,6% this year, representing in total some 1.9 billion devices sold . Smartphone sales are expected to grow by 6.2%, accounting for 87% of worldwide phone sales. By 2019, this market could experience a new boom with the commercialization of the first 5G models in the countries that are the most ready to adopt this new generation of mobile networks. This should be the case in the United States, but also in South Korea and China. "By 2021, we predict that 9% of smartphones sold worldwide support 5G," says Roberta Cozza, study director for the smartphone part.