Echo recently launched on the smartphone market in France. The brand still manages to break through a presence in many physical shops. On the occasion of the MWC 2018 in Barcelona, she explains her ambition in the entry-level smartphone market. This year again, the French company Echo was present at the Mobile World Congress to present its new products. Like Archos and Wiko, it targets the entry-level segment. The bulk of its catalog contains smartphones sold less than 150 euros. She tries to climb slowly.
The 2018 edition of the show was an opportunity to present a dozen new, including Horizon 2 and XL in 18: 9 format respectively 179.90 and 199.99 euros, against 169.90 euros for the classic Horizon which was the most expensive proposed by the brand so far.
To stand out from its competitors, it tries to offer a different design, including models less than 50/100 euros, and relies on a broad presence in physical shops. Jérôme Lamy, marketing director, details his strategy and his ambitions for the future.
Our file "French" companies at MWC 2018 in Barcelona:
From the neglected feature phone to some, to entry-level smartphones