Samsung no longer considers LG a competing smartphone maker

Samsung no longer considers LG a competing smartphone maker

Samsung no longer considers LG as one of its competitors in the smartphone business. One of Samsung's spokespeople made this statement to our fellow Android Headlines at the Mobile World Congress in Barcelona. Outclassed by Huawei, which is the number 3 in the market, LG is no longer able to compete with Samsung. On the occasion of the MWC in Barcelona, ​​Samsung has lifted the veil on the Galaxy S9, its latest high-end smartphone. On the show, one of the spokesmen of the Korean brand took the opportunity to tackle LG. The representative of Samsung began by mentioning LG before changing his mind and say "we do not see them as our competitor, I wanted to talk about Apple".
Samsung no longer sees LG as its competitor, unlike Apple
Mass has been said. Unlike Apple, LG is no longer up to par with Samsung, the current leader in the smartphone market. According to the latest statistics released by IDC, Samsung holds 21.6% of the smartphone market in the world in 2017. Just below, we find Apple with 14.7% share. In the third, the Chinese manufacturer Huawei continues to take the lead, with 10.4% market share. Missing the top 5 brands, LG must be content with 3% market share, as revealed by Flurry Analytics figures for the year 2017. Strongly competing with Chinese manufacturers, such as Oppo, Xiaomi or Huawei, LG will not sell more smartphones on the Chinese market. In 2017, the Korean lost a lot of money. Despite significant strengths, the LG V30 and LG Q6 did not sell as well as expected. In the last quarter of 2017, LG reported operating losses of $ 192.33 million. The rise of Huawei, which is determined to overthrow the duopoly of Apple and Samsung, the Korean manufacturer to hurt.
In recent years, LG has been playing chess. The manufacturer sells its smartphones at a price too high. Deprived of its brand image of yesteryear, the firm struggles to convince on the high-end segment. Similarly, LG is struggling to stand out from the competition.Too discreet and timid, the manufacturer does not communicate enough on the strengths of its products. Aware of its shortcomings, LG has come up with a new strategy to win back the hearts of consumers in 2018.

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