On March 27, 2018, Huawei unveiled its new high-end smartphone, the Huawei P20 Pro. At a grand conference live from the Grand Palais in Paris, the Chinese giant has shown that it was necessary to rely on him to shake the market. In just over an hour, the manufacturer has managed to pass Apple and Samsung for nerds with a smartphone that outclasses the iPhone X and Galaxy S9 / S9 +, spearheads of the two behemoths. In a market of little innovative smartphones, Huawei marks the spirits.
It was undoubtedly one of the most anticipated events of the beginning of 2018. The presentation conference of the Huawei P20 and P20 Pro was delayed. While its competitors have chosen the MWC 2018 to present their latest high-end smartphones, Huawei has offered an exclusive event at the Grand Palais in Paris. The French capital has been chosen for this highly anticipated global launch. As Huawei, number 3 worldwide, has become a serious rival of Samsung and Apple, the two mastondontes of the smartphone market. Richard Yu, CEO of Huawei has repeated several times: by 2020, he wants the brand to become the world's number 1 market. An ambitious goal but not impossible. On condition to succeed to establish in the United States, where Huawei is simply boycotted.
Meanwhile, the builder advances. It is now the 6th company in the world to invest the most in R & D ($ 10.4 billion in 2017), ahead of Apple and two places behind Samsung. We better understand the expectations of consumers around the brand's new smartphones. Each conference is now as expected as those of Samsung or Apple. Huawei must therefore be up to the challenge because the exercise is difficult and the many expectations in a smartphone market lack of innovation. Galaxy S9 and S9 +, simple evolutions of the S8 and S8 + testify.
Huawei has invested $ 10.4 billion in R & D in 2017, it's more than Apple! The public wants new especially as the prices of high-end models are increasing, always grazing the bar 1000 euros. With such tariffs, consumers are entitled to be demanding. Until now, we can not say that high-end models (even the iPhone X) justified these prices. The Huawei P20 Pro changes the game. The brand's new high-end smartphone (the most premium of the three advertised models) is a true concentrate of technology. It is the first smartphone to integrate a triple photo sensor, and it embeds an artificial intelligence that transforms the use of a smartphone in everyday life. What make Apple and Samsung pass for nerds? Certainly.
The best photophone on the market
The trend of 2018 among high-end manufacturers is to offer the best camera phone on the market. Apple has heavily insisted on this point in its keynote late 2017 presentation of the iPhone X. At Samsung, the main difference between the Galaxy S8 and Galaxy S9 is the camera. With its triple photo sensor, the Huawei P20 Pro is a real good forward. The brand's approach is simple: take photos in professional quality in the easiest way possible.
To achieve this, three sensors are not too much. The main 40 megapixel (RGB) sensor is paired with a second 20 megapixel (monochrome) sensor. The third 8 megapixel sensor (phone) roughly corresponds to a 80mm lens. It is this third sensor that allows the Huawei P20 Pro to crush its competitors. DxO Mark, world reference for the photo test, gave the P20 Pro a score of 109. For comparison, the iPhone X has a score of 98, the Galaxy S9 a score of 99. The engineers of DxO, who worked with Huawei and Leica to optimize their camera, explain that such a gap between two models high end had not been seen for a long time. Huawei is far ahead of its competitors. The smartphone of the Chinese makes the difference where smartphones have always shown weaknesses: bokehs, low light and zoom.
Thanks to the third sensor and advanced engineering work, Huawei makes his P20 Pro the champion of all-round photography. In low light the differences in quality with an iPhone X or Galaxy S9 are notable. The lossless x5 zoom is impressive and the portraits are incomparable. Huawei did not hesitate to show the differences in quality at his conference. Sometimes with exaggeration, marketing forces. But DxO confirmed to us that the P20 Pro was clearly above its rivals. The brand is almost two years ahead. Of course we checked all these elements when we took control of the Huawei P20 Pro. And we took a slap. Yes Huawei has launched the best camera phone on the market, far ahead of rivals Apple and Samsung, yet still ahead of the field.
But not only
The Huawei P20 Pro is not just a photophone. What characterizes today a high-end model is its ability to excel in all areas. Apple and Samsung have understood. If they are not necessarily the best everywhere, iPhone X and Galaxy S9 are very good on the main criteria of choice of users. Huawei has understood that he too must offer the best to outclass his rivals on other fields that the photo.
The Huawei P20 Pro sports a beautiful glass design, very inspired by the iPhone X. The photo sensors are aligned vertically on the back of the phone. The famous notch on the screen of the iPhone X is also present, just like the chrome outline. Huawei is inspired but does not copy. The Chinese thought to improve the user experience and does not want to take the risk of depriving part of the public. If the notch is present by default, it can be removed to reveal a more traditional screen format. For unlocking, the manufacturer leaves the choice. The facial recognition is there, but the fingerprint reader does not disappear. Thanks to a high-end integration work, the brand has managed to offer a better ratio than its rivals while maintaining a fingerprint reader in front, below the screen. Huawei even went further on the Huawei Mate RS Porsche Design: he integrated for the first time a fingerprint reader under the screen.
The screen of the Honor P20 Pro is just a gem. Without reaching the level of a Samsung Galaxy S9 + it remains sublime. With a 6.1-inch OLED panel in 18.7: 9 format, the P20 Pro has one of the finest displays on the market, competing with Samsung and Apple. The presence of a huge battery of 4000 mAh, a fast charging system capable of giving a 58% energy saving in 30 minutes and excellent optimization work make the Huawei P20 Pro a cador of autonomy. We also mention the presence of stereo speakers and Dolby Atmos compatibility and we have here the most complete smartphone on the market. And that's not to mention its artificial intelligence, unique in the world today.
Artificial intelligence: Huawei already in the future
Huawei has embarked on the adventure of artificial intelligence late 2017 with the Huawei Mate 10 Pro. The manufacturer then integrated the first NPU chip dedicated to AI and wanted to transform the use of a smartphone in everyday life. With the Huawei P20 Pro, the brand persists and signs. Artificial intelligence is always present, the chip is also dedicated. But everything has been further improved to provide a better everyday experience. This AI is invited throughout the smartphone, sometimes visibly, sometimes not. It allows for example to improve the experience of the photo on smartphone. It can recognize more than 500 scenarios, 16 themes and optimize settings automatically when a user takes a picture. It can also serve as a shooting assistant (have a nice horizon for example). No need to snoop in the settings, we draw the smartphone, we shoot and the photo is of high quality.
Artificial intelligence does not only improve the experience of photography. In everyday use, she becomes a real personal assistant. Every day she learns the habits of the user. If you check your Instagram account every lunch for example, the AI will detect it. Then, in the next few days, it will preload the app around noon and put apps that you're not used to at the moment to sleep. Instagram will launch faster, and the energy consumed will be less. This is just one example among many. Permanently AI learns and improves everyday use. Huawei is thus able to promise a smartphone as powerful after 18 months of life as when it was released. The same can not be said of competing models. Huawei has partnered with Google and promises to provide Android updates in the first wave of deployment. Google has even developed applications in partnership with Huawei to make the most of artificial intelligence. The Messages app, for example, was developed directly based on Huawei's AI NPU chip.
Huawei not only provided high-end hardware but also worked on its partnerships and especially on the software part to outpace the competition. To date, the Huawei P20 Pro is the only very high-end smartphone as complete, with such artificial intelligence, and such a camera. Add to this that it is more affordable than a Galaxy S9 + and iPhone X since it is offered at a price of 899 euros. Yes it's high-end, but compared to the proposed innovations the bill is less salty than at Apple or Samsung.
Huawei P20 Pro: the slap to Samsung and Apple, yes but …
No doubt, Huawei slammed Samsung and Apple with its P20 Pro. In the field of products the builders is now recognized by the general public. Proof if necessary, no one has spoken of "copy of iPhone X" even if the design of the P20 Pro is clearly inspired. Difficult to accuse the first patent-pending company in Europe.
Huawei has won 70 places in the Interbrand ranking that judges the image of a company Hoping to put KO Apple and Samsung with a slap would be presumptuous. Huawei knows, marketing teams have a lot of work to do. Because if Apple and Samsung stand at the top it is with much publicity. True rollers, they beat every year sales records despite the lack of innovation and high prices of their products. With each new iPhone, the JT revel in endless queues in front of the Apple Store.
It is this small supplement of soul which Huawei needs to win the heart of the users and to hope to take the place of number 2 with Apple. The Huawei P20 Pro is a warning signal for market leaders. Huawei is there and can hit very hard at any time. It will take much more Apple and Samsung than simple evolutions of their smartphones to hope to curb the insolent growth of Huawei.
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