Canal and other operators could soon broadcast channels

Canal and other operators could soon broadcast channels

SFR Sport and its various channels could well land on Canal offers and even those of other operators. The operator has changed its content strategy and no longer seeks exclusivity at all costs. SFR is looking for a solution to make profitable the heavy investments made to acquire broadcasting rights, notably sporting ones. One thinks among others the championship of Premier League or the Champions League. SFR Sport channels may soon be available in the offers of other operators and Canal. The operator negotiates in this sense "with several operators for months," told the team Alain Weill, CEO of the group SFR. Discussions with Canal + have also been initiated. Exclusive to its customers, the SFR Sport channels could soon be much more accessible than today.
"We are open to everyone, including new entrants like Apple TV, Amazon, Facebook …", said the boss of SFR. After obtaining many content and broadcasting rights, including sports, by investing heavily, the subsidiary of Altice now seeks to make profitable. She understood that limiting herself to only SFR customers was far too restrictive and that the proposed offer was not enough incentive for consumers to switch operators for SFR, the litigation champion in 2017.
SFR Sport expected at Canal and other operators
That is why Altice Pay TV was created, a legal, financial and commercial organization to which all rights and sports and audiovisual content of SFR are transferred. It is through this entity to "maximize the monetization of these rights and content through different revenue models" that future transactions can operate.And SFR clearly has content to resell. The English Football Championship, the Premier League, is broadcast exclusively on its sports channels. He also won the rights of the Champions League for the seasons 2018-2021. A strong argument at the time of the negotiations.
"It's a bad thing that a viewer is forced to subscribe to an operator to see rugby and another for football," admitted Weill to the team. "The Champions League coming in September, they (negotiations) will accelerate with the approach of the deadline," he said. We should see the first agreements fall by the summer of 2018. In addition to sports, the movie channel and series Altice Studio may also interest candidates.

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